business report - qualitative research with uk smALL & MEDIUM SIZED ENTERPRISES
In 2016 Purposeful Products sponsored and ran a qualitative research study with CEOs, Directors and senior-level executives working for SMEs located around the UK. The report was published in March 2017 and is called In their own Words: SME Challenges & Trends Survey, 2017.
This unique study looks at the people behind the statistics that are usually the core focus for business research.
Data was collected via 1-hour interviews held over the telephone, or face-to-face, rather than via multiple choice fixed questions.
The study examines the trends affecting small and medium sized businesses, and business frustrations, challenges, and successes are candidly discussed by the respondents.
You can access a free copy of the report here.
Our third book; a "software survival guide" for entrepreneurs, business owners and business leaders that wish to successfully select new software applications for their businesses is available in Amazon marketplaces worldwide.
It was written to address a number of issues with purchasing software experienced by the SMEs that took part in the study.
You can pick up a copy via your local Amazon marketplace here.
This unique study looks at the people behind the statistics that are usually the core focus for business research.
Data was collected via 1-hour interviews held over the telephone, or face-to-face, rather than via multiple choice fixed questions.
The study examines the trends affecting small and medium sized businesses, and business frustrations, challenges, and successes are candidly discussed by the respondents.
You can access a free copy of the report here.
Our third book; a "software survival guide" for entrepreneurs, business owners and business leaders that wish to successfully select new software applications for their businesses is available in Amazon marketplaces worldwide.
It was written to address a number of issues with purchasing software experienced by the SMEs that took part in the study.
You can pick up a copy via your local Amazon marketplace here.
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