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YOUR CART

you are invited to the following events!


On this page, you'll find a list of past and forthcoming public events on a range of topics run by our clients in partnership with Purposeful Group that you are welcome to attend. 

You can book also book places on one of Purposeful Group's range of popular workshops here.



RESET RESTART SERIES 22/23 - HOW TO USE TECH FOR YOUR BUSINESS

We'll be working with our partners at the British Library to deliver a series of workshops and group mentoring sessions for entrepreneurs focused on using tech and digital tools to build their businesses.

Free webinar: How to use Tech for Your Business.

September, 2022.
Tickets: Webinar Reset Restart How to use tech for your business - The British Library (bl.uk).

Do you want to use tech in your business to help you grow, add capacity, offer a slicker customer experience or take your business to the next level?

We'll give you the practical information and confidence to understand what’s involved and demystify the jargon.
You’ll learn more about the key dos and don'ts to be aware of before diving into the world of tech!
For businesses with an online presence, this session will help you to:
  • Understand the skills and tools for getting a website, web application, or mobile application built
  • Gain practical knowledge about programming languages and development processes
  • Learn the relevant jargon to get yourself up-to-speed, so that you’re familiar with the terms and terminology to communicate your needs clearly 
  • Learn how to hire and successfully manage a relationship with a developer, and how to stay on track with the development of a digital product
  • Explore options and alternatives with tools to help you “Do It Yourself” and minimise costs, rather than hiring a developer to assist you.
Absolutely no technical knowledge or experience is required; this session is designed for non-technical people!
There will also be a chance to ask your own questions and to get some follow-up time with our expert.
​
Feedback from our first "How to use tech for your business" session
​

"Great session, Kay. Really comprehensive. You've really inspired me to get on with it!"
Guy

"Thank you very much, this has been very helpful."
Hadas

"This has been a great session. Thank you."
Karen

"Thanks Kay... very interesting and informative."
Patience
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SALES WORKSHOP SERIES - MARCH TO SEPTEMBER, 2022

Purposeful Group are working with the BIPC Local (British Library Business & IP Centre) at the Borough of Waltham Forest to deliver a series of free sales workshops.
 
LinkedIn Sales Strategies workshop.
If you’ve been feeling a bit wary about using LinkedIn more fully, or had a feeling that you should be “doing more” with LinkedIn, but are not sure how to get the most from it, then this workshop is for you.

Come along and learn about a range of strategies which can help you build your business.

When: Friday, 25th March, 10:30 a.m. -12:00 noon. GMT.
 
Get your ticket here: https://lnkd.in/eBnHkkU4

Look out for our next sales workshops and book your place using the links below:
Sales Fundamentals and Strategies for Startups and Small Business Owners – 13th May (https://www.eventbrite.co.uk/e/sales-fundamentals-and-strategies-for-startups-small-business-owners-tickets-314503076167?aff=ebdsoporgprofile)

Sales Strategies: How to Makes Sales on a Shoestring Budget Part I –  8th July (https://www.eventbrite.co.uk/e/sales-strategies-how-to-make-sales-on-a-shoestring-budget-part-1-tickets-314524259527?aff=ebdsoporgprofile)
 
Sales Strategies: How to Makes Sales on a Shoestring Budget Part II – 
9th September (https://www.eventbrite.co.uk/e/sales-strategies-how-to-make-sales-on-a-shoestring-budget-part-2-tickets-314532965567?aff=ebdsoporgprofile)
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​STARTUPSEXPO 2022 - 30/31 JULY, 2022

StartupsExpo is the world's largest startup exhibition with a range of international speakers scheduled to talk about how to start and build your business.

Our founder Kay Kukoyi CSM FITOL will be speaking on the topic of Product Development on Saturday, 30th July.


Get your ticket here: https://startupsexpo.com/registration/.

Kay Kukoyi, Purposeful Group, Speaker at StartupsExpo 2022


not your average entrepreneur

Do you identify as a disabled entrepreneur?
The Diverse Creative has launched a business programme open to ALL disabled budding entrepreneurs who are UK residents, have an idea and would like support with exploring, planning and developing it.

https://www.thediversecreative.org/
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​INTERNATIONAL WOMEN'S DAY EVENTS, 2022

WOMEN INCORPORATED EVENT, ONETECH

Calling all female entrepreneurs!
We're excited to announce that our founder, Kay Kukoyi CSM FITOL will be a part of a panel discussion at this year's @WeAreOneTech's #InternationalWomensDay Event!
​
Join us for a day of inspiration at #IWD2022 for Women Incorporated by OneTech - an exciting afternoon of impactful workshops, panel discussions, networking with women,
 industry professionals, office hours and more!
​
Register for free:
https://bit.ly/3K7XIcP ​
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Celebrating Women in Business, THE BRITISH LIBRARY

Our founder is also going to be speaking as a member of a panel of female entrepreneurs who partner with The British Library.

The panel members will share their stories and experiences as women in business, and you will be free to ask any questions that you have!
You can book your ticket here.
​You can also find out more news, plus details of competitions and events that we're involved in on our Press, Projects & News page.

NEW FOR 2022!

​WORKSHOP SERIES FOR TECH FOUNDERS

Last year was a busy year, but we've decided to bring back some of our individual taster workshops in addition to the full-experience 90-day fast-track Tech Startup Academy™ programmes.

Come along to our workshops during February and March:
  • An entrepreneur's guide to pitching, pitch decks & securing investment
  • ​Marketing for tech startups
  • Discover the 10 Major Mistakes Non-technical Founders Make When Starting Up​
  • Tech startup taster: How to get started as a non-technical founder

Click on the links above, or the relevant "Checkout" buttons below to book your tickets!

HOW TO BOOST YOUR BUSINESS WITH DIGITAL TECH

We're proud to be partnering with the British Library again on another nationwide project to deliver training and mentoring to support the UK's entrepreneurs.

We'll be running workshops until December 2021 to showcase a range of excellent digital tools and strategies to help startups and small business owners to upskill and upgrade their know-how when using technology and the latest business tools and software to boost their businesses.

​Our sessions will also include marketing and marketing strategy to help founders to promote their products and services with more ease... and greater efficiency!

The next events take place on:
  • Wednesday, 6th October at 10:30 a.m.
  • ​Wednesday, 24th November at 10:30 a.m.
  • ​Wednesday, 8th December at 10:30 a.m.​
  • Wednesday, 15th December at 10:30 a.m.

​Book your tickets here.
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​INTRODUCTION TO RUNNING AN ONLINE, SERVICE BASED BUSINESS

Purposeful Group is running a masterclass for freelancers starting online service-based businesses.

You will be attending a masterclass run by Kay Kukoyi CSM FITOL that will help you create a success strategy for your new business that will help you thrive using online strategies to grow - especially important during a pandemic, and taking into account the growth and success of businesses able to operate effectively online using business strategies designed for digitally driven businesses.

During the session, you will learn:
  • A range of different online business models and strategies
  • How to prepare a simple business plan
  • Practical tips to help you with marketing and sales
  • About a wide range of products, tools and resources for running a freelance, or consulting business

Come along to the workshop, explore your options, ask questions, and use the information you'll gain to build a firm foundation to start and build your business rapidly.

Date: 25th November, 12:00-2:00 p.m.

Book your ticket here.


About the Organisers
This series is run by NX Hub at Goldsmiths, University of London, and EY Foundation, who are working to engage SME’s in South East London to support young people into work.

EY Foundation is devoted to helping young people from low-income backgrounds to develop the skills, experiences and support they need to create essential career opportunities.
Find out more here: https://www.ey.com/en_uk/corporate-responsibility/ey-foundation.
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SALES STRATEGIES WORKSHOP

Looking for some sales tips to boost your business?

The Waltham Forest Business & IP Centre will be hosting a sales workshop delivered by Purposeful Group for business owners, supported by NatWest Group. 

This sales workshop will help you to review and improve your sales processes, and sell with confidence and clarity - without the need for aggressive, or pushy tactics!

Our founder, Kay Kukoyi CSM FITOL will be sharing sales strategies based on my experiences as a sales consultant and of selling as an entrepreneur. This workshop will consist of 2 parts:
1) Sales strategy and sales processes and making sales and marketing work effectively together, and
2) Using LinkedIn to generate leads for your business
​

See you there!

Date: Tuesday, 23rd November at 14:30.

Book your ticket here.
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​LIFT DIGITAL MARKETING SCHOOL PROGRAMME

Free, and open to members of the public, this online programme is designed to boost career prospects and employability skills over a period of 10 weeks to help you develop skills in digital marketing and secure a role within the tech ecosystem.
Through the programme you will also learn how to pursue self-employment, explore business ideas and options, and become a freelancer able to start your own business venture!

The LIFT (Leading Inclusive Futures Through Technology) programme starts in October, 2021 and is powered by Capital Enterprise / OneTech with funding from JP Morgan Chase & Co and the Mayor of London.

Our founder Kay Kukoyi will be one of two speakers and mentors delivering content for the programme live to learners.

Places are available to residents from the London Boroughs of Hackney, Camden, Islington and Tower Hamlets.

Apply now!
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​Discover the 10 Major Mistakes Non-technical Founders Make When Starting a tech-driven business

Join Kay for this online masterclass for aspiring and early-stage entrepreneurs. During this free training, she will be revealing the top 10 issues she has identified from her work with 100s of non-technical founders around the world.

​
Discover the 10 Major Mistakes Non-technical Entrepreneurs Make When Starting a Tech-driven Business... and Learn How To Successfully Get Your Venture Off the Ground!

What will you learn?
  • The key things non-technical founders are completely unaware of when they start their tech-driven businesses
  • How to avoid the biggest mistakes that new founders make that jeopardise their progress, and often lead to problems and failure
  • The biggest pitfalls that tech founders fall straight into when they try to build tech startup businesses from scratch
  • The key things you must know to stop your tech startup dream from turning into a "horror story
  • The essential things you'll need to do to start your business the SMART way and put your startup venture on the right track to becoming a success story

We'll be running this event every 2 weeks between July and September, 2021.

​Book your free ticket here.
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YOUR DIGITAL PRODUCTIVITY

Are you interested in exploring the use of free and low-cost software to improve your productivity as a business owner?

Entrepreneurs and those looking to brush up on the latest tools and tech for business are invited to join a FREE workshop entitled: "Your digital productivity".

Purposeful Group is partnering with The British Library to deliver this workshop as part of "Reset. Restart" - an initiative to support founders and SMEs across the UK as they attempt to transform, future-proof or grow their businesses throughout the COVID-19 pandemic and beyond. The initiative is being sponsored by DCMS, The Department for Digital, Culture, Media & Sport.

Every month from Autumn, 2020 until Summer 2021, we'll be running the workshop to support entrepreneurs.

Join us for the next event on Friday, 25th June at 10 a.m. B.S.T, London / UK time.

Book your ticket here.
Purposeful Group has partnered with the British Library to deliver  a series of Your Digital Productivity workshops


​
WHERE THE BUCK IS MY MONEY? PANEL DISCUSSION

Are you starting out in the world of freelancing? Gather up your business and freelancer questions and bring them along to a free event next week!
Our founder Kay will be talking all things money and freelancing as a member on the panel of "Where the Buck is my Money?" hosted by Camden Collective and General Assembly on Thursday, 24th June, 2021.
​
Get your tickets here. 
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​COGX FESTIVAL 2021

Purposeful Group will be a partner at CogX Festival 2021 this year!
It's the first hybrid festival of its kind and it's taking place on June 14-16.

Watch 100+ global leaders across 18 stages through CogX’s buzzing virtual platform, or safely experience the excitement in person at King’s Cross.

We have a number of free passes to share with you. You can get your FREE ticket to CogX here.

What you can expect at CogX 2021:
- The Global Leadership Summit
- The 5th edition of the CogX Awards
- Amazing breadth of content and topics
- An Expo to discover and explore ideas
- Intelligent and serendipitous networking

The theme this year is, ‘How do we get the next 10 years right?’ and gathers the best in their fields to:
- Inspire current and future generations of leaders
- Move conversations forward with concrete actions
- Celebrate the latest innovations, especially those focused on addressing the COVID-19 pandemic
- Continue the fight for equality, diversity and inclusivity in all aspects of society
- Help reframe the climate emergency as the biggest economic opportunity in the last 200 years

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Productivity, and hiring and managing teams

Getting through the hiring process, finding great people, and managing them effectively can be challenging!

Come along to this workshop to find out what to do (and what not to do) to avoid pitfalls, drama, and disappointment as you start to hire your first freelancers, part-time, or full-time staff to support your business growth. During the workshop you'll take steps towards devising the perfect hiring process, and we'll discuss a range of apps and tools to aid productivity, so you are able to manage both your business, and your team efficiently!

In addition to this, we'll explore a range of places to hire staff, and we'll discuss the range of different software, systems and processes needed to help you get set up and ready to welcome your new hires. 

Watch this space for tickets for the event, which will be taking place on 9th June at 10 a.m.​

Book your ticket here.
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YOUR DIGITAL PRODUCTIVITY

Are you interested in exploring the use of free and low-cost software to improve your productivity as a business owner?

Early stage entrepreneurs are invited to join a FREE workshop entitled: "Your digital productivity".

Purposeful Group is partnering with The British Library to deliver this workshop as part of "Reset. Restart" - an initiative to support founders across the UK as they transform, future-proof or grow their businesses throughout the COVID-19 pandemic and beyond. The initiative is being sponsored by DCMS, The Department for Digital, Culture, Media & Sport.

Every month from Autumn, 2020 until Summer 2021, we'll be running the workshop to support entrepreneurs.

Join us for the next event on Friday, 28th May 2021 at 10 a.m. London / UK time.

Book your ticket here.
Purposeful Group has partnered with the British Library to deliver  a series of Your Digital Productivity workshops


​
HOW TO BOOST YOUR SALES

Most people hate sales, but as a business owner you also know that sales are important! So, what should you do?

On 17th March Kay Kukoyi CSM FITOL will be sharing skills and strategies based on the major lessons she learned as a sales consultant, and showing you how to easily apply these concepts to your business! I'll be delivering this workshop on sales skills and boosting sales for Goldsmiths University of London's NX Hub.
​

Goldsmiths are partnering with the EY Foundation to make this a free session for small business owners.

Book your ticket here: https://lnkd.in/d7JqFFB
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​Nail your strategic marketing plan!

Nail your strategic marketing plan!

​Improve your knowledge and understanding of how to develop your brand and strategic marketing direction.
After attending this highly practical marketing workshop, you’ll improve your knowledge and understanding about your own business, and how to develop your brand and strategic marketing direction.
You will leave this session with your very own marketing plan for the next 6+ months to move your business forward!

February 24th, 2021

Get your free ticket here.
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​impact hub moscow, HYPERPRODUCTIVITY FOR ENTREPRENEURS

Purposeful Group is delighted to be delivering a workshop for Impact Hub Moscow.
We'll be working with entrepreneurs to supercharge their productivity with this session packed full of strategies, apps, tools and techniques to help you to stay focused, get organised and learn how to work efficiently and effectively as you build your business!

Thursday 25 February, 2 p.m. UK, 5 p.m. Moscow.

Find out more here: https://kingscross.impacthub.net/event/hyper-productivity-for-entrepreneurs/
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EMPLOYABILITY INCUBATOR PROGRAMME

The Employability Incubator is a highly regarded 8-week programme delivered by Purposeful Group in partnership with OneTech which provides students and adults from the London boroughs of Camden, Hackney, Islington and Tower Hamlets with the right tools to enter the world of work, to make career changes, and upskill. 

​The programme is part of the wider LIFT (Leading Inclusive Future through Technology) initiative.

Start dates:
June 2020.
November 2020.
March 2021.
LIFT. Leading Inclusive Futures through Technology. Purposeful Group
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2020
​

Tech Startup Academy™ & Freelancer Academy™ workshops

Visit our Eventbrite page to find our latest workshops to help you start and build your business.

Whether you're looking for business ideas, starting to work on a business idea, or you're working on research, planning, or prototyping and building your MVP, we can help.

We also run a number of workshops on marketing, marketing strategy, and sales for entrepreneurs and freelancers.

During the Summer of 2020 we collaborated with our partners, The British Library to offer a series of  tech and digital-focused online workshops for entrepreneurs.

How to start an online freelance business
Thursday, July 23, 2020 at 15:00 BST


How to launch your tech startup business 
Tuesday, June 30, 2020 at 10:00 BST


How to hire and manage developers
Wednesday, June 24, 2020 at 16:30 BST


Develop your Idea! How to develop your app idea
Thursday, June 18, 2020 at 16:30 BST


How to start an online freelance business
Thursday, June 11, 2020 at 10:00 BST


Marketing for tech startups
Tuesday, June 2, 2020 at 14:00 BST


Creating code-free apps
Tuesday, May 26, 2020 at 14:00 BST
https://www.bl.uk/events/webinar-creating-code-free-apps-april-2020



Software development essentials for non-technical founders
Wednesday, May 20, 2020 at 10:00 BST
https://www.bl.uk/events/webinar-software-development-essentials-for-non-technical-founders-april-2020



An entrepreneur's guide to pitching, pitch decks & securing investment
Wednesday, May 13, 2020 at 16:00 BST
https://www.bl.uk/events/webinar-an-entrepreneurs-guide-to-pitching-pitch-decks-and-securing-investment-april-2020



Success strategies for new freelancers & consultants
Wednesday, May 6, 2020 at 10:00 BST


Emerging technologies & “deep tech” taster
Thursday, April 30, 2020 at 12:00 BST
https://www.bl.uk/events/webinar-emerging-technologies-and-deep-tech-taster-april-2020



How to plan & finance your software business from scratch
Wednesday, April 22, 2020 at 10:00 BST
https://www.bl.uk/events/webinar--how-to-plan-and-finance-your-software-business-from-scratch-april-2020

​

Tech startup taster: How to get started as a non-technical founder
Thursday, April 16, 2020 at 16:00 BST
https://www.bl.uk/events/webinar-tech-startup-taster-how-to-get-started-as-a-non-technical-founder-april-2020

How to get from IDEA to MVP
Wednesday, April 15, 2020 at 16:30 BST
https://www.bl.uk/events/webinar-how-to-get-from-idea-to-mvp-april-2020



How to get from idea to prototype: Plan and design the first version of your MVP & move your business idea forward!
Tuesday, March 31, 2020 at 18:00 BST
https://www.bl.uk/events/webinar-how-to-get-from-idea-to-mvp-april-2020


You can also find details of our events at the bottom of our Eventbrite page.


​2019

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Purposeful Products delivered this workshop sponsored by the Mayor of London on behalf of Capital Enterprise and OneTech.
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SUCCESS STRATEGIES FOR NEW FREELANCERS & CONSULTANTS, 24TH SEPTEMBER, 2019
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17th August, 2019
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28th August, 2019
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18th September, 2019
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21st August, 2019
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11th September, 2019
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25th September, 2019

30th july 2019, 6.30 p.m.
online webinar
​uhubs, PUBLIC TALK how to get started as a non-technical founder

Session topics:
1.Understand the most common mistakes made by entrepreneurs new to tech
2.How to decide what tech product you should build
3.Top tips for hiring technical staff
HOW TO GET STARTED AS A NON-TECHNICAL FOUNDER WITH KAY KUKOYI
KAY KUKOYI, UHUBS EXPERT SPEAKER

JULY 2019
​LONDON
PRIVATE WORKSHOP: CREATING INNOVATIVE BUSINESS SOLUTIONS, fOUNDERSDOOR PRE-ACCELERATOR PROGRAMME

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9TH JULY 2019, 12.30 P.M.
ONLINE WEBINAR
PUBLIC TALK (ENTERPRISE NATION MASTERCLASS): HOW TO MANAGE DEVELOPERS FOR TECH PROJECTS

It's an unfortunate fact that the founders of tech startups often experience delays, and frustration as they collaborate with "techies" to get their software built. Kay will be sharing pointers from her workshop which helps founders to successfully navigate their way to hiring and managing tech staff efficiently, and without tears!
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Marketing for tech startups: create a killer plan to attract customers!
Thursday, 27th June
Lean how to market your software strategically for maximum impact, so you can easily attract customers!
This objective of this workshop is to explore marketing specifically from the point of view of tech startups founders that want to market their products effectively.
We'll be looking at practical examples, tools, and websites to help you promote your software, and we'll be looking at marketing strategy and planning in detail.
https://www.eventbrite.co.uk/e/marketing-for-tech-startups-create-a-killer-plan-to-attract-customers-tickets-61903872148  

How to Hire a Developer & Manage the Software Development Process
Wednesday, 19th June 
It's an unfortunate fact that the founders of tech startups often experience significant delays, stress and frustration as they collaborate with "techies" to get their software built. This workshop is designed to address a range of management challenges as you become the boss at your tech driven business and need to think about hiring, and managing staff, monitoring performance and maintaining high productivity.
https://www.eventbrite.co.uk/e/how-to-hire-a-developer-manage-the-software-development-process-tickets-61902138964 

How to develop your app idea: Research strategies and techniques for success
Wednesday, 12th June
Do you aspire to turn your idea into a business, and become a successful tech startup?
This workshop will help you get started, and test your idea, step-by-step.
https://www.eventbrite.co.uk/e/how-to-develop-your-app-idea-research-strategies-techniques-for-success-tickets-61895383759  


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​9th may 2019, 5-8 p.m.

LONDON, UK

PUBLIC TALK: Managing the software development process: how to avoid common issues whilst getting your software application built (part of an event hosted by the we in social tech accelerator)

It's an unfortunate fact that the founders of tech startups often experience delays, and frustration as they collaborate with "techies" to get their software built. Kay will be sharing pointers from her workshop which helps founders to successfully navigate their way to hiring and managing tech staff efficiently, and without tears!

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Kay Kukoyi speaking about hiring and managing developers

25th april 2019, 6 -9 p.m.

​islington, london
​
​public talk: afro hair & technology

An event to look at ways to innovate using technology to advance current procedures, standards, products and services in peoples of all races who have hair which is classified as being "afro."
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Kay Kukoyi speaking at the Afro Hair & Technology event.

10th april 2019

london, uk
​
private workshop: How to launch a software product
VENUE: WE IN SOCIAL TECH ACCELERATOR, LONDON

Before your software is fully built, you'll need to start thinking about a technical launch plan.
​Learn the activities involved in
launching an app, start planning your customer service strategy, and ensure that your launch is a success
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Kay Kukoyi running a workshop at a tech startup accelerator on "How to launch a software product"

3rd april 2019

london, uk
​
private workshop: marketing for tech startups
​venue: we in social tech accelerator

Kay will be running the Marketing for tech entrepreneurs workshop, which will cover a number of topics, including:
  • Marketing fundamentals
  • Strategic marketing, and creating your business marketing plan
  • Tech startup marketing tactics
  • Social media software and tools​
  • Branding
  • Conversion and engagement tips and techniques
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Kay Kukoyi, running a Marketing for Tech Startups workshop at a tech startup accelerator

28th march 2019, 6-9 p.m. 
​
shoreditch, london

​public event: unlocking women and technology

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Kay Kukoyi speaking as a panelist at the Unlocking Women & Technology event
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Kay Kukoyi, panelist at the Unlocking Women & Technology event sponsored by Afford, Ispace and Comic Relief

DECEMBER 13TH 2018, 6.30-8.30 P.M.

LONDON, UK
​
PUBLIC TALK: ​How to Buy Software for your Business with Kay Kukoyi

Are you a small or medium sized business with plans to upgrade or replace your business software?

What actions should you take, and what questions should you ask in order to choose the right product?

This session will be delivered by the author of "Don't Buy Software for Your Small Business until You Read This Book."

During the session Kay will review some free and low-cost software, resources and “tech” for mobile devices, and the web, including software for:
  • improving your productivity, and avoiding distractions
  • planning, organising, and managing your business
  • marketing and social media

join us and find out more!
​https://walthamforest.gov.uk/content/how-buy-software-your-business-kay-kukoyi

​

21st november 2018, 6.30-8.30 p.m.

london, uk

PUBLIC TALK: tech startup taster

Would you like to know how people manage to build and sell their own software applications?
Do you aspire to turn your idea into a business, and become a successful tech startup?
Many people have ideas for building a mobile app, or other types of software, but they have no idea where to start, or how to bring their ideas to life.
Others dive in and waste time, and money, only to realise later that a lot more preparation was required!

Come along to this session by the author of “Don't Hire a Software Developer Until You Read this Book”, and find out how to start turning your ideas into a commercial product.

During the session, you'll have the opportunity to get your questions answered by a software delivery expert, and you'll learn:
  • The major mistakes new entrepreneurs make
  • How to research and develop your idea
  • How to transform your concept into a prototype
  • More about what’s involved in running a tech startup
"Well organised. Very interesting."
Ovidiu, London
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Kay Kukoyi discussing business planning at her Tech Startup Taster workshop in London.

24TH OCTOBER 2018, 6.30 p.m. - 8.30 p.m.
​
london, uk

​PUBLIC TALK: the DEVELOP YOUR IDEA! talk

A 2-hour foundation workshop based on our bestselling book Develop Your Idea! covering business fundamentals, and elements of marketing, and market research.

Workshop description
Have you got a business idea in mind? If so, let’s test it out, step-by-step!
​
Even if you don’t have an idea, learn how to identify markets where there are customers who want what you intend to offer them!

During the workshop, we'll discuss:
  • Techniques for carrying out quick, but effective research
  • Key aspects of marketing, including identify your target market
  • The importance of customer profiles in helping you reach your target customers with ease
  • Templates to help you create simple, but effective business plans
  • Tips and techniques for carrying out market research
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