ABOUT US
Who we are
Purposeful Products exists to help entrepreneurs to "get out of the starting blocks" in translating their ideas into commercial web and mobile products.
"Dream it. Build it. Launch it." (TM) and "Start your tech business the smart way!" (TM) are our company slogans, covering a winning combination - innovation, enthusiasm, practicality and getting the job done.
We work with startups and small businesses to help them develop and validate their ideas, create prototypes, set the scope of their projects, and to manage the software development, or "build" process through to launch.
Many people have heard horror stories about entrepreneurs that have dived right into hiring a developer, and building an app, only to lose hundreds, or even thousands in the process, or of companies that invested huge sums in software that turned out to be more of a burden than a benefit.
We want to play a part in making sure that these events become less commonplace.
It's impossible for newcomers to technology to have the same skills and knowledge as professionals accustomed to delivering software year after year, and many entrepreneurs discover that there are aspects of running a tech-driven business that they were completely unaware of.
We bridge this knowledge gap for our clients, and provide them with a guided experience using:
Our mission is that every English speaking entrepreneur and small business that wants to create, or purchase software can do it as easily, safely, strategically, and cost effectively as possible with a clear pathway and plan, avoiding common pitfalls, and making the experience as positive and profitable as possible.
We love working with startups and small businesses because we get to play a small part in each business at a time when it really matters - we think that's pretty exciting.
Purposeful Products exists to help entrepreneurs to "get out of the starting blocks" in translating their ideas into commercial web and mobile products.
"Dream it. Build it. Launch it." (TM) and "Start your tech business the smart way!" (TM) are our company slogans, covering a winning combination - innovation, enthusiasm, practicality and getting the job done.
We work with startups and small businesses to help them develop and validate their ideas, create prototypes, set the scope of their projects, and to manage the software development, or "build" process through to launch.
Many people have heard horror stories about entrepreneurs that have dived right into hiring a developer, and building an app, only to lose hundreds, or even thousands in the process, or of companies that invested huge sums in software that turned out to be more of a burden than a benefit.
We want to play a part in making sure that these events become less commonplace.
It's impossible for newcomers to technology to have the same skills and knowledge as professionals accustomed to delivering software year after year, and many entrepreneurs discover that there are aspects of running a tech-driven business that they were completely unaware of.
We bridge this knowledge gap for our clients, and provide them with a guided experience using:
- Books
- Toolkits
- Courses, and
- Step-by-step, practical assistance via our Call & Service Packages and consultation sessions.
Our mission is that every English speaking entrepreneur and small business that wants to create, or purchase software can do it as easily, safely, strategically, and cost effectively as possible with a clear pathway and plan, avoiding common pitfalls, and making the experience as positive and profitable as possible.
We love working with startups and small businesses because we get to play a small part in each business at a time when it really matters - we think that's pretty exciting.
We are called Purposeful Products because of its dual meaning and the relevance of this for entrepreneurs; to be determined, but also to create products that are both useful, and easy to use.
Who we serve
Our clients are people who want to break out of the 9-5 and create greater financial freedom and options for themselves by starting their own businesses - either on a full time basis, or as a part-time “side-hustle.”
Most are "non-technical" entrepreneurs who have a great idea but not necessarily all the skills and expertise to get their software built, whether this is knowledge of hiring developers, managing and organising technical projects, product management, managing staff and resources, or knowledge of business fundamentals.
We also work with established entrepreneurs that are either looking to start a new business, or expand an existing business using software, and are seeking assistance with setting up, and running their development project.
Why do clients choose us?
Our customers are committed to success, and are serious about making an impact, and starting off as professionally as possible.
They understand that mistakes are costly, and want to conserve time and money through having more clarity, understanding, and ownership as they go through the process of getting their software developed.
They understand that there are gaps in their knowledge, and find it helpful to be just an email, voice or video call away from assistance.
Of course, you can't avoid every mistake as a business owner, but you can minimise them, and much of this is down to how you, as "the boss”, choose to approach the running of your business. Some prefer to “wing it” and “see how it goes", but this can be a recipe for disaster.
Creating software is a structured process and one where chaos and guesswork will do nothing to help you make progress.
Purposeful Products makes it quicker, easier and safer to get started.
You can see the reasons that our customers choose us below:
Reasons Why Entrepreneurs use our Products & Services
These are just some of the ways that Purposeful Products makes life easier for our clients.
We take our work with our clients very seriously, but being professional doesn't mean that we have to be stuffy and formal!
Take a look at a recent email and image sent to us by a Purposeful Products' client that is working on building a SaaS. The message reflects a sense-of-humour, but also the challenge of making important technical decisions, often for the first time:
"I’m finalizing the testing requirements and I would never have found most of this stuff without your book. Plus, in re-reading the book the other day, I ran across a link in there for a free trial of AWS. That’ll save me some cash getting started!
It’s like having a mini-Kay hovering over my shoulder… LOL. Thanks again :-)
Dan."
Dan, USA based client (published with permission)
It’s like having a mini-Kay hovering over my shoulder… LOL. Thanks again :-)
Dan."
Dan, USA based client (published with permission)
Where we're based
We are based in London, England, but have an international focus.
Our services are engaged by SMEs, startups, and entrepreneurs from around the world, including the UK, US and Canada, and we've had business enquiries from entrepreneurs as far away as Mexico City.
We reach a global audience with our books, including entrepreneurs from South America, Asia, and Australia - our most recent long-distance email "chat" was with a reader from Uruguay!
Our founder
The business is led by K.N. Kukoyi (Kay), a Business & Software Delivery Specialist.
Kukoyi began her IT career as a business analyst and software tester in 2004, and progressed into freelance project management, product development, and software delivery as an IT Consultant in 2010.
Today, she has over a decade of experience working on software development projects in teams of between 2 to 40, with budgets ranging from several thousand pounds, to over £5 million, and lasting anything from a few weeks, to several years for clients including Sky News, Barclays Bank, the SThree Group, and the Money Advice Service.
Kay is Agile Certified and is a Certified ScrumMaster® (CSM®).
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Kay is an advocate of using Agile principles and practices to work productively, and became a Certified Scrum Master (CSM) back in 2008.
In addition to her "tech" experience, she has been formally trained in Advanced Performance and Behavioural Coaching, and qualified as a coach in 2010. She has also worked, and trained as a market researcher, and has an ITOL Diploma in Coaching, and a Dip IM Diploma in Internet Marketing.
After graduating from university, Kay worked as an IT Recruiter, spending almost 5 years sourcing software developers, project managers, and business analysts for UK businesses, and reviewing thousands of CVs in the process.
This diverse range of skills and experience allows Purposeful Products to assist our clients on many different levels.
You can find a copy of our Service Menu here.
Contact us if you'd like a FREE consultation with us, or want to find out more about what we do.
In addition to her "tech" experience, she has been formally trained in Advanced Performance and Behavioural Coaching, and qualified as a coach in 2010. She has also worked, and trained as a market researcher, and has an ITOL Diploma in Coaching, and a Dip IM Diploma in Internet Marketing.
After graduating from university, Kay worked as an IT Recruiter, spending almost 5 years sourcing software developers, project managers, and business analysts for UK businesses, and reviewing thousands of CVs in the process.
This diverse range of skills and experience allows Purposeful Products to assist our clients on many different levels.
You can find a copy of our Service Menu here.
Contact us if you'd like a FREE consultation with us, or want to find out more about what we do.
Kay is the author of 5 business books, including 1 free ebook for techpreneurs, and 4 bestselling books available in a mix of print, ebook, and audiobook formats in Amazon marketplaces worldwide. The books have reached Amazon bestseller status in multiple business categories across 8 countries; the UK, US, Canada, Australia, Germany, France, Japan, and Brazil.
o Develop Your Idea! (2016)
o Don't Hire a Software Developer Until You Read this Book (2016, 2018)
o Don't Buy Software for Your Small Business Until You Read this Book (2017)
o Entrepreneurial Espresso (2017)
o Techpreneur Interviews: What’s it Like to run a Tech Startup? (2018)
Amazon author page: http://author.to/knk.
Press Kit: You can find a Flickr Photostream of Kay's Amazon bestseller badges here:
https://www.flickr.com/photos/purposefulp/.
Contact us for a FREE 30 minute consultation - talk to us about what you want to achieve, and we'll walk you through your options, and explain how we can help.
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Where we've been featured
Kay’s work has been featured in Just Entrepreneurs Magazine (UK), Regulatory Compliance Watch (USA), and on CBS, ABC, NBC and Fox News (USA.)
Her business research, and report on the challenges facing small businesses; In Their Own Words: SME Challenges & Trends Survey, 2017, is registered with Google Scholar.
Kay’s work has been featured in Just Entrepreneurs Magazine (UK), Regulatory Compliance Watch (USA), and on CBS, ABC, NBC and Fox News (USA.)
Her business research, and report on the challenges facing small businesses; In Their Own Words: SME Challenges & Trends Survey, 2017, is registered with Google Scholar.
Just Entrepreneurs, United Kingdom
Regulatory Compliance Watch, Maryland, USA
Our flagship book, Don't Hire a Software Developer Until You Read this Book, has been featured on the following networks:
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Contact us for a FREE 30 minute consultation where we'll take the time to answer your questions and to advise on how best we can help.
You can also contact us at: hello[at]purposefulgroup.com, or here.
Don't go it alone! Start your tech business the smart way, with help from us.
You can also contact us at: hello[at]purposefulgroup.com, or here.
Don't go it alone! Start your tech business the smart way, with help from us.