They are sometimes known as Super Delegators… They are the opposite of founders who do everything themselves - but hold on! ✋ I’m not saying that this is a good thing. 🤔
I’m talking about founders who don’t really know how their back-office operations work... or how to coach staff, or "right the ship" when things go wrong because they’ve skipped over all that head busting and challenging stuff by delegating very early, removing the need to dig into the details.
There's a right time to do everything, but it's a hell of a job getting that timing right!
Of course it’s right to delegate as a startup founder / business owner, BUT if you do this too soon (or to avoid learning about things you really should know about) you could end up making bad business decisions, effectively shooting yourself in the foot.
So… that leads me on to introducing our Tech Startup Interview video with entrepreneur Justin Chen, co-founder of PickFu and Menuism.
You can find the video here.
We cover a LOT of topics relevant to tech founders in our video in just over 3 minutes, including:
👶 How PickFu got started (born from a frustration related to user testing with his FIRST business)
✅ How Justin nailed his marketing strategy for reaching a number of different customer segments
👩💻 Where Justin hires his developers, and
💭Why Justin and I both believe that delegating 👉 and “offloading” tasks too soon is a dangerous game 😱.
🙂 “Delegate responsibility, but don’t abdicate it.” is my motto on this one.
What do you think?
Do you believe that it’s never too soon to delegate? Or, have you been caught out by delegating too early – what happened, and what advice would you offer to others in retrospect?
Kay Kukoyi CSM FITOL is a multi award-winning entrepreneur, global tech startup mentor, digital skills advocate and speaker.
She has written 5 books for entrepreneurs and SMEs, including the Amazon international bestsellers, Don't Hire a Software Developer Until You Read this Book and Entrepreneurial Espresso, and Don't Buy Software for Your Small Business Until You Read this Book. She has been recognised on the #IB100, the Financial Times and Inclusive Boards list of the 100 Most Influential BAME Leaders in the UK Technology Sector.
She was the winner of the 2022 BTA Lifetime Award for her outstanding work within the technology sector, and has been a finalist for a number of other awards, including Digital Woman of the Year, Digital Entrepreneur of the Year, Role Model of the Year, Best Small Business Owner, and Best Service Based Business.
Kay is the CEO and Founder of Purposeful Group, an award-winning online centre for learning and community focused on entrepreneurship, technology and digital skills training. The company supports and empowers the next generation of entrepreneurs and digital learners around the world through its bestselling books, professional business and career mentoring, and specialist workshops and programmes.
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