Today I wanted to share some information about finding investors.
Have you heard of Decksender?
It's a brilliant resource for tech startups seeking to raise investment and sending out pitch decks.
You can get access to a massive list of investors here.
Decksender allows tech startup founders to describe their startups. The app will then match you against every investor on the platform and will guide you towards the best investors to send your pitch to!
Here's a huge tip for software entrepreneurs new to raising business investment: focus on angels and "pre-seed" VC's if you're at idea / prototype / MVP or are just launched and still building traction. It's common for entrepreneurs to approach the wrong types of investor, which reduces their strike rate, and is an inefficient use of time. Unless they have a focus on early-stage businesses, most VC's have little interest in startups without any revenue or track record of success as they are classed as too high-risk as an investment. VCs generally invest in more established startups, so unless the VC states otherwise, Angels, friends and family are the best places to secure your first round of investment.
To increase your chances of success, align your fundraising efforts to match the specific industries and startup / business stage that investors are most interested in. Many investors state the sectors or types of startups they invest in on their LinkedIn profiles or websites.
Investors looking for "seed" stage startups are looking for more established startups with early traction, and those already generating at least a minimum level of monthly revenue, with a clear and realistic strategy to ramp this up. (Once again, it's all about research - read up on the investor / investment company to check whether you qualify.)
Series A and B fundraises come much further down the line and startups have usually gone through several rounds of fundraising before reaching this point.
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