Are you starting a business?

 No doubt you're already discovering that there's just SO much to think about!🤯

I recently spoke to BoardShape's Nick Holder about lots of topics affecting early-stage entrepreneurs - including avoiding common traps, financial planning, market research, MVPs and spinning all those plates, juggling all those balls, wearing all those hats 😅... and some actions you can take to make life easier (and keep track of what's important.)

Here's a taster:

Q: What common challenges do most startup founders face in the early stages, and what strategies can you suggest to overcome them effectively?There are so many steps in the entrepreneurial journey from initial idea through to launching a business, hustling for those first customers and then focusing on growth! First and foremost, you’re getting a solid grasp of the problem that you're trying to solve, and marrying that up with the best, and most appropriate solution for the customer group(s) that you’ve decided to serve. The business won’t survive if there aren’t enough interested customers continuing to pay for the product or service, so carrying out market research is critical.

Q: What form should this market research takeConsider not only qualitative research in the form of questionnaires, but qualitative research in the form of discussions with people who experience “the problem” that you’re trying to solve. The information gathered will not only clarify whether your business idea is worth pursuing, but can generate so many valuable by-products, including testimonials, anecdotes and verbatim quotes that can be used on a website, included in pitches and even in marketing campaigns.

 You can find the rest of the article here: https://boardshape.com/blog/master-startup-success-interview-with-kay-kukoyi.