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THE PURPOSEFUL PRODUCTS BLOG

25/10/2023 0 Comments

Are you starting a business?

 No doubt you're already discovering that there's just SO much to think about!🤯

I recently spoke to BoardShape's Nick Holder about lots of topics affecting early-stage entrepreneurs - including avoiding common traps, financial planning, market research, MVPs and spinning all those plates, juggling all those balls, wearing all those hats 😅... and some actions you can take to make life easier (and keep track of what's important.)

Here's a taster:

Q: What common challenges do most startup founders face in the early stages, and what strategies can you suggest to overcome them effectively?There are so many steps in the entrepreneurial journey from initial idea through to launching a business, hustling for those first customers and then focusing on growth! First and foremost, you’re getting a solid grasp of the problem that you're trying to solve, and marrying that up with the best, and most appropriate solution for the customer group(s) that you’ve decided to serve. The business won’t survive if there aren’t enough interested customers continuing to pay for the product or service, so carrying out market research is critical.

Q: What form should this market research takeConsider not only qualitative research in the form of questionnaires, but qualitative research in the form of discussions with people who experience “the problem” that you’re trying to solve. The information gathered will not only clarify whether your business idea is worth pursuing, but can generate so many valuable by-products, including testimonials, anecdotes and verbatim quotes that can be used on a website, included in pitches and even in marketing campaigns.

 You can find the rest of the article here: https://boardshape.com/blog/master-startup-success-interview-with-kay-kukoyi.
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    WHAT INFORMATION WILL YOU FIND on THE PURPOSEFUL GROUP BLOG?

    Want to build a mobile, or web app to offer to your existing customers?
    Do you aspire to run (or are you currently running) a tech startup, or technology-centric business?
    Do you want to know more about the ins and outs of making a successful software purchase for your business?

    Tech and software are complex entities, and it makes good business sense to make sure you have a grasp of the important things that you need to know, and understand in order to run your business effectively, and to make good business decisions so you can avoid rookie mistakes, pitfalls, and wasting time and money.

    On the Purposeful Group blog, you'll find information, resources, and support to help you build, and buy software, plus tools and tech to help you automate, and run your business.

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