interview 1 - rob cubbon, the content creator
Welcome to Entrepreneur Interviews!
We'll be kicking of Series 1 with "laptop entrepreneur" Rob Cubbon.
Some of you may have come across Rob online. He has a number of books in the Amazon stores, and has his own range of online courses.
He also publishes his strategies, latest experiments and his monthly earnings online.
In this interview he talks about life as a location independent entrepreneur based most of the year in Thailand (I interviewed him via WhatsApp whilst he was in Chiang-Mai), the importance of making time for strategic thinking, and his top productivity tip.
Rob, what do you do, why do you do it and how did you get into it?
I used to work in graphic design in London doing desktop publishing work, and I was doing that for a long time. Then I started blogging.
That was back in 2006. It was quite easy to rank for certain keywords in those days, and I began to get design work that I could do from home.
That's how I got started.
Two years after I started blogging, I was able to stop working for other people.
What are the biggest benefits of entrepreneurship?
The benefits of being an entrepreneur?
Mainly freedom, but there are lots of benefits. Currently I'm living in Thailand - that's a huge benefit!
I consider meeting people to be a benefit too. I'm in a great place; there are a lot of Western and Thai entrepreneurs here. There's a centre for it, so I get to meet really interesting people at the local entrepreneurial meetups.
On top of that, you're free to choose your hours and you don't have to commute, so that immediately saves you two hours a day.
Also, if you "go out to work" you don't have a choice of what jobs you do. The jobs I don't want to do I can outsource and give to other people, and the jobs I do want to do, I can do them myself - although it doesn't work out like that all the time!
It's freedom of choice – I can choose what to do, when to do it, where to do it and how to do it, without anyone telling me to.
What are the most important lessons, or realisations you've had about life as an entrepreneur?
It depends what sort of person you are, but I've learnt that what I'm good at is getting things done. I'm not a perfectionist, in fact, I'm quite the opposite, but I've learned how to use that to benefit me.
I've produced over 20 courses and 10 books, among other things, and the lesson I've learned is to finish things as quickly as possible, and to move on to the next thing.
So, with courses, the first one wasn't great, as you can imagine, but by the 5th or 6th they started to sell well. The other side of it is consistency, doing things quickly and to keep on doing them, not to move on to something vastly different, but to keep on the same track, so you can become good at something and spread your bets by creating different products.
You've got to find your own way.
This is where it can be a very individual type of game and that is where copying other people isn't necessarily the best thing to do.
What are the top tools that have made a significant difference to your business?
They really help me with outsourcing, because I can share different folders with
various people around the world and get those people working in concert.
I wouldn't be able to do it without those tools and the ability to get things done securely.
My best tip for productivity is an offline one – set yourself a goal every day.
For example, creating a video every day, or when writing a book, I'll make sure I write 500 words every day, so whatever I'm doing is finished within a month.
I set myself a short term, medium term and a long-term goal, on top of what I'm doing whilst I run my website business, https://robcubbon.com/ each day.
I make sure that I also do that extra task which goes towards a mid-term, or long-term goal, and if I do that, I'm contributing to my productivity.
It is difficult, especially for entrepreneurs, because you're dealing with all sorts of things and want to get involved in others and find yourself pulled all over the place, but I find a good way of grounding myself is to complete that one extra task a day.
Maybe it takes an hour or so, but it builds towards your future vision – that's really helped me.
You can find out more about Rob at: https://robcubbon.com/.
Contains copyrighted material from the book: Entrepreneurial Espresso.
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